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Social Media Coordinator

Company: Amy's Kitchen
Location: Petaluma
Posted on: June 6, 2020

Job Description:

Amy's is looking for a Social Media Coordinator who will share the vision set out forth by the Amy's marketing team by executing tasks associated with social media content and campaigns across our social media communities, including Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube. The ideal candidate has a proven track record of creating engaging social media content, working on multiple projects at once by being fast and nimble, building relationships with influencers and synthesizing data into easily digestible, concise reports.--This position will be based in Petaluma, California.WHAT YOU WILL DO:Be part of the team responsible for developing and organizing social media content. Grow audiences and engage fan communities.----Contribute to social media content calendars by writing captions, adding hashtags and supporting execution of ideas.Assist Digital Marketing Manager with the execution of digital campaigns as needed.Communicate key themes and messages that match company mission, brand DNA and marketing initiatives.Research, vet and recommend influencers; initiate and foster relationships with influencers.Implement keyword tagging on all posts to support ongoing analysis of social performance.Keep track of trends in food and the social media space and identify openings for Amy's.Create campaign, monthly and quarterly recaps, competitor reports, and audience analysis reports. Analyze data, summarize insights and share recommendations on how to improve.Assist with ongoing community management on Instagram by actively engaging with fan comments, messages, story mentions and tagged posts.Upload content on social media platforms and CMS.Fulfill sample order and coupon requests for influencers and giveaways.Collaborate with multiple stakeholders across Marketing, Consumer Relations, Innovation, IT, Drive Thru and Company Affairs.It is the responsibility of all employees to uphold the mission of the Amy's Food Safety and Quality Policy. This includes following all Food Safety and Sustainability programs and participating in all required training.EXPERIENCE2-3 years of relevant social media experience at an agency or mission-driven company. Food/CPG experience preferred.COMMUNICATION SKILLSExcellent communication skills, both oral and written.Experience writing copy for social media.Must be comfortable articulating and representing the Company's mission and conversing about such topics as organic farming, sustainability and eating meatless.Takes direction well and follows through on assigned tasks.Strong interpersonal skills and problem-solving talents.ADDITIONAL SKILLS REQUIREDKnowledge of social media, influencer marketing and innovative ways to communicate with audience and partners.Accuracy and attention to detail is essential.Interested in working at a company that values humility and takes a people-first approach.Strong computer and technology skills.Ability to interpret analytics and compile insightful social media reports.Ability to prioritize and meet deadlines within specified time constraints.Passion for food, social media and sustainability.Familiarity with Falcon, Pulsar, Planoly and Iconosquare is a plus.WORK ENVIRONMENTPrimarily work in the office.Some travel via car or airplane.APPLICANTS MUST BE ABLE TO PROVIDE THE FOLLOWING:?Example of a social media reportLinks to social media accounts that you have contributed toComplete a writing exerciseEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities

Keywords: Amy's Kitchen, Petaluma , Social Media Coordinator, Advertising , Petaluma, California

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