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Regional Marketing Coordinator

Company: Active Wellness
Location: Petaluma
Posted on: January 11, 2022

Job Description:

Role and ResponsibilitiesThe Marketing Coordinator's objective is to support lead generation and promote engagement to help drive membership sales, member retention, and ancillary revenue for multiple health clubs. The Marketing Coordinator will execute social and digital advertising campaigns, email marketing, track sales data, manage marketing plan and budget; maintain and grow community relationships; manage membership and other marketing databases, and prepare monthly reports. The Marketing Coordinator will help with the organization and execution of monthly community events and maintain a quarterly events calendar. The Marketing Coordinator will identify local events and opportunities for outreach in the community.This role will be based in Petaluma Club or Napa Club with the flexibility to work remotely (hybrid).Specific Responsibilities:Essential Functions:Collaborate with Active's Global Marketing Team, Director of Sales, and Site Management Team on initiatives to generate revenue growthSupport strategic marketing plans, promotional and events calendars, and collateralExecute marketing tactics including media buying, copywriting, partnership marketing, event planning, and community outreachProvide marketing support across digital marketing platforms, including website, video, mobile, email, and social media to drive sales and improve the online consumer experienceOrganize and execute various events including grand openings, community events, corporate events, etc.Assist Global Marketing Team with various projects and marketing campaign planningMaintain communication channels between club teams, client liaison and Global Marketing TeamManage the creative process on a variety of projectsManage and track budgets; reconcile invoices; process billingAttend regular meetings with all department heads to collaborate and formulate programs and service optionsDevelop program marketing collateral per brand standardsDraft and distribute Member monthly e-newsletter to membership baseRespond to member feedback and support on member conflict resolutionManage various social media accounts and brand reputation and reviews through Yelp and GoogleOrder and maintain inventory of Marketing Promotional materials and pro-shop inventoryCoordinate and staff local outreach events to promote the Club's services and membership salesPrepare monthly marketing report collecting, analyzing, and summarizing sales dataOther Functions:Uphold Active Wellness written policies and proceduresAttend Active Wellness management meetings, training, and retreatsMeet Active Wellness' standards for professionalism in conduct and appearance at all timesWork together as a TEAM with all departmentsRequirements:Qualifications:Bachelor's Degree in Journalism, Public Relations or Marketing requiredOne to three years marketing experience required; agency experience preferredProven ability to write compelling copy; excellent proofreading and editing skillsMust be a self-starter with a successful history of implementing marketing strategiesProficient with Microsoft Office Products including Word, Excel, PowerPoint, andOutlook.Superior organization, analytical and problem-solving skillsAbility to learn new skills and concepts quicklyOrganized, flexible, and patient; maintain a positive attitude and work well as a part of a teamAbility to successfully handle multiple competing projects and tasks in a fast-paced environment with little direct supervisionMust have a valid driver's license with the ability to travel throughout the Bay Area including Napa, Petaluma, and Vacaville.

Keywords: Active Wellness, Petaluma , Regional Marketing Coordinator, Advertising , Petaluma, California

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