Field Marketing Specialist

Company: Realogy
Location: Petaluma
Posted on: May 11, 2022

Job Description:

Job Description:Coldwell Banker Realty has been the 1 residential real estate brokerage in America for 24 years, and our 140 person plus national field marketing team is dedicated to helping us hit 25 We are looking for an enthusiastic and strategic field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker's industry-leading programs and technology products. This position plays an important role by helping protect the company's brand image and showcasing our unique value proposition for agents (our "Core 4").We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you've been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no furtherThis role has flexibility to work from home one day per week and will travel to local offices 4 days of the week.Specific job duties include:Working with branch managers to identify and prioritize agents who need strategic marketing supportConsulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)Helping real estate sales agents create a digital marketing strategy using social media (organic and advertising), building an impactful online profile, and promoting their online customer testimonials (Zillow, Yelp, etc.)Conducting an annual review of agents' "digital scorecard" to measure their online presence and identify opportunities for improvement.Providing issue resolution and one-on-one assistance to agents as neededPreparing a monthly calendar of educational opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics. Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, maintaining branch manager and office profiles on company websites, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable eventsReaching out to and assist newly affiliated real estate agents in getting onboarded and set up for successPreparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch managerWorking with creative team to create and manage local recruiting campaigns Attending and participating in regional marketing meetings and/or training sessionsCommunicating regularly with the Field Marketing Manager on key initiatives, challenges, and regional activitySubmitting consistent competitive intelligence samples to the recruiting intelligence portalStaying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS requirements; MLS and all Coldwell Banker identity standardsTravel requirements include:Ability to, and an environment conducive for, work from home one day per week.Weekly local travel to multiple assigned offices;monthly schedule to be set with manager.The ideal candidate will have:Strong presentation and public-speaking skillsAbility to follow direction with solid critical thinking and problem-solving skills Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure Ability to communicate effectively and professionally with employees and agentsCandidates for the position must have:2-years' experience in marketing, creative agency, or communications (field marketing preferred)Prior real estate industry experience preferredExperience working effectively within a multi-functional and multi-location environmentExpert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online toolsLI-JB1CBReferralEligible PDN-95f6766c-0e4d-4ca7-a836-a0e5da8c6658

Keywords: Realogy, Petaluma , Field Marketing Specialist, Advertising , Petaluma, California