Social Media Manager
Company: Friedman's Home Improvement
Location: Petaluma
Posted on: August 1, 2022
Job Description:
The Digital & Social Media Strategist is an integral part of our
growing Marketing Team. This creative and motivated individual is
responsible for helping to create, implement and manage the digital
and social media presence for Friedman's Home Improvement.
Essential Duties and Responsibilities:
- Develop and manage compelling and vibrant digital and social
media content that's relevant to our consumers, grows our audience,
generates awareness, and drives traffic. This includes but is not
limited to popular social media platforms (Facebook, Instagram,
Twitter), and others as fit, meaningful DIY or informational blog
content to drive organic traffic and relevancy, and
oversight/feedback on the quality of content published to our
website in general.
- Produce and manage a social media content calendar utilizing
best-in-class social management platform(s)
- Be aware by monitoring trends, current events, news, and
information in the home improvement space
- Independently source, develop and/or oversee the development of
digital assets that support content objectives.
- Analyze and develop successful paid digital marketing campaigns
as a whole for the company-help us decide where to spend digital
advertising dollars and execute the digital advertising
expenditures.
- Partner with eCommerce Manager to conceptualize and execute
digital campaign strategies
- Partner with Merchant and Marketing Teams to endure campaign
efforts and ideas align with the digital marketing calendar which
you will develop, own, and maintain.
- Oversee our communication with customers on all digital and
social media platforms, e.g., responses to post comments, direct
messages, mentions, etc.
- Analysis of metrics: monitor and track all components of
digital marketing and respond with strategies to improve
performance.
- Provide monthly recaps, insights, and headlines to Vice
President
- Find and present opportunities to transcend current digital
campaigns Qualifications: Education: Bachelor's Degree with a focus
in communications, advertising, marketing, business or PR and/or
equivalent work experience.Experience: A minimum 3 years of
experience in the digital environment and 2 years working directly
within social media platforms. Required knowledge, ability, and
technical skills
- Possess outstanding analytical skills and strong experience
interpreting analytical data
- Demonstrated success with social media marketing campaigns that
enable increased awareness, customer engagement and product
recognition resulting in business success
- Effective project management and time management skills that
feed into deadline driven deliverables
- Strong written and verbal communication skills, writing and
proofing skills
- Self-motivated contributor who works well as an individual and
within a team environment
- Ability to own and drive projects from inception to finish
- Strong strategic, creative, and analytical thinking with
experience in portraying these ideas through digital and social
media
- Detail-oriented and highly organized creative thinker with an
innate visual aesthetic
- Must be proficient in using a variety of popular social media
platforms, such as Facebook, Twitter, Instagram, LinkedIn, Google+,
and more as a backend user
- Must be proficient in MS Office Suite and sendinblue knowledge
is preferred
- Savvy with videography and photography
- Adequate understanding of email platforms and business
intelligence systemsDemonstrated technical skills to perform the
essential functions of the job
What's in Friedman's toolbox for Team Members:
- 401(k) match up to 3% and 50 cents on the dollar for any amount
greater than 3% up to 5%
- Medical, Dental and Vision bundled benefit plan
- Team Member discount on all merchandise
- Safety 'spin-to-win' opportunities
- Casual dress code
- Tuition reimbursement to further career path Friedman's Home
Improvement is proud to be an Equal Opportunity Employer, committed
to a diverse and inclusive work environment. Friedman's Home
Improvement will consider for employment qualified applicants with
criminal convictions in a manner consistent with AB 1008.
Keywords: Friedman's Home Improvement, Petaluma , Social Media Manager, Advertising , Petaluma, California
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