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Social Media Manager

Company: Friedman's Home Improvement
Location: Petaluma
Posted on: August 1, 2022

Job Description:

The Digital & Social Media Strategist is an integral part of our growing Marketing Team. This creative and motivated individual is responsible for helping to create, implement and manage the digital and social media presence for Friedman's Home Improvement. Essential Duties and Responsibilities:

  • Develop and manage compelling and vibrant digital and social media content that's relevant to our consumers, grows our audience, generates awareness, and drives traffic. This includes but is not limited to popular social media platforms (Facebook, Instagram, Twitter), and others as fit, meaningful DIY or informational blog content to drive organic traffic and relevancy, and oversight/feedback on the quality of content published to our website in general.
  • Produce and manage a social media content calendar utilizing best-in-class social management platform(s)
  • Be aware by monitoring trends, current events, news, and information in the home improvement space
  • Independently source, develop and/or oversee the development of digital assets that support content objectives.
  • Analyze and develop successful paid digital marketing campaigns as a whole for the company-help us decide where to spend digital advertising dollars and execute the digital advertising expenditures.
  • Partner with eCommerce Manager to conceptualize and execute digital campaign strategies
  • Partner with Merchant and Marketing Teams to endure campaign efforts and ideas align with the digital marketing calendar which you will develop, own, and maintain.
  • Oversee our communication with customers on all digital and social media platforms, e.g., responses to post comments, direct messages, mentions, etc.
  • Analysis of metrics: monitor and track all components of digital marketing and respond with strategies to improve performance.
  • Provide monthly recaps, insights, and headlines to Vice President
  • Find and present opportunities to transcend current digital campaigns Qualifications: Education: Bachelor's Degree with a focus in communications, advertising, marketing, business or PR and/or equivalent work experience.Experience: A minimum 3 years of experience in the digital environment and 2 years working directly within social media platforms. Required knowledge, ability, and technical skills
    • Possess outstanding analytical skills and strong experience interpreting analytical data
    • Demonstrated success with social media marketing campaigns that enable increased awareness, customer engagement and product recognition resulting in business success
    • Effective project management and time management skills that feed into deadline driven deliverables
    • Strong written and verbal communication skills, writing and proofing skills
    • Self-motivated contributor who works well as an individual and within a team environment
    • Ability to own and drive projects from inception to finish
    • Strong strategic, creative, and analytical thinking with experience in portraying these ideas through digital and social media
    • Detail-oriented and highly organized creative thinker with an innate visual aesthetic
    • Must be proficient in using a variety of popular social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, Google+, and more as a backend user
    • Must be proficient in MS Office Suite and sendinblue knowledge is preferred
    • Savvy with videography and photography
    • Adequate understanding of email platforms and business intelligence systemsDemonstrated technical skills to perform the essential functions of the job
      What's in Friedman's toolbox for Team Members:
      • 401(k) match up to 3% and 50 cents on the dollar for any amount greater than 3% up to 5%
      • Medical, Dental and Vision bundled benefit plan
      • Team Member discount on all merchandise
      • Safety 'spin-to-win' opportunities
      • Casual dress code
      • Tuition reimbursement to further career path Friedman's Home Improvement is proud to be an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Friedman's Home Improvement will consider for employment qualified applicants with criminal convictions in a manner consistent with AB 1008.

Keywords: Friedman's Home Improvement, Petaluma , Social Media Manager, Advertising , Petaluma, California

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