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Marketing Director

Company: Digilock
Location: Petaluma
Posted on: November 18, 2022

Job Description:

Global technology company is seeking a seasoned Director of Marketing to lead marketing efforts from our global headquarters in Petaluma, California. The Marketing Director will be a "player-coach" and will partner with internal global marketing and sales team members, as well as external agency partners, to create, execute and optimize awareness, engagement and conversion efforts throughout the marketing funnel.
You must be able to move quickly, think strategically and execute flawlessly. You must also be adept at understanding business goals and the activities required to achieve them.
Responsibilities --- Drive high-quality leads and ongoing marketing improvements--- Create the marketing strategic vision, define objectives and ensure excellence in tactical execution--- Provide team members with the information and tools they need to achieve goals--- Ensure agency partners are provided well thought-out creative briefs to include clearly defined objectives, relevant insights and success measures --- Proactively communicate plans, activities and key learning across regions--- Provide project oversight from conceptualization to completion--- Serve as a brand shepherd and messaging evangelist Minimum Requirements
--- A four-year college degree; MBA is a plus--- Past experience working for a global, high-growth organization--- At least 7 years marketing experience in a data-driven environment, preferably in the area of B2B technology products. This includes possessing a test, iterate and improve mindset plus strong problem-solving and analytical skills.--- Previous success leading both internal and external teams consisting of web dev., creative, SEO, PPC and PR--- Demonstrable experience in directing lead generation activities, plus hands-on experience with website optimization --- Ability to think both strategically and tactically; highly capable in the management and prioritization of multiple projects simultaneously--- Executive-level communication skills, with presentation creation and delivery expertise
Preferred Additional Qualifications
--- A background working with OEM partners and experience with both large, global organizations and SMB targets--- Experience with Hubspot (email) and Google Analytics--- Partner marketing experience
Who We Are:At Digilock -, we're leading the way for the innovation, design, and manufacture of personal security solutions. With best-in-class materials and service that's second to none, we give our customers and those they serve, the peace of mind that their most important items are secure.For over 40 years, Digilock has promised to combine technological innovation with unsurpassed customer service to deliver the best in secure personal storage available anywhere.

Keywords: Digilock, Petaluma , Marketing Director, Advertising , Petaluma, California

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