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Associate Product Marketing Manager

Company: Amy's Kitchen
Location: Petaluma
Posted on: March 17, 2023

Job Description:

The Associate Product Marketing Manager position contributes to brand and business success by being responsible for execution of key brand activities that drive brand performance in line with Amy's sales and strategic goals. This role takes ownership and leads brand activities end-to-end as an advocate for the consumer.
Associate Product - Marketing Managers are responsible for three core activities including 1) performing analysis and working with the Senior Product Marketing Manager to develop a three- year business plan which is tied to the company's OGSM (objectives, goals, strategies and measures), 2) Involved with manager in the marketing activities including the four Ps; product, price, promotion, place and the three Cs; company, customers and competitors, and 3) works closely with marcom team members on category portfolio communication objectives and priorities.
Essential Duties and Responsibilities
ESSENTIAL DUTIES AND RESPONSIBILITIES may include the following. Other duties may be assigned.

  • Participate in product general management for US portfolio including three-year sales and growth plans, and input to Profit & Loss.
  • Collaborate on researching the current state of product penetration, market insights, and trends and developing materials to portray these stories. Works with Department leader to create a portfolio vision and marketing objectives. This person is responsible for driving activities that impact the financial (growth and margin) for assigned products in the US.
  • Support the manager to develop integrated growth plan recommendations for respective categories including three-year product road maps, portfolio assortments (new items adds, existing item improvements, discontinuations), and pricing; must be able to synthesis data and insights from multiple sources and translate into implication for business
  • Work with partners in Marketing to communicate portfolio communication objective, the marketing communication strategy, and channel strategy.
  • Support manager to lead the four Ps; product, price, promotion, place and the three Cs; company, customers, and competitors
  • Work closely across functions including Sales, Marketing Communications, Manufacturing, Purchasing, Sourcing and Quality and shepherd projects end-to end i.e., pre-funnel to post launch evaluation.
  • Partner with Sales Insights & Analytics team for assigned portfolio(s): including competitive activity; post- launch results, and P & L inputs. Analyzes data from multiple sources and participates in creating forecasting assumptions.
  • Assist in problem solution development including new product ideas positioning/concept development/claims, variety line up, naming, pricing, and
  • It is the responsibility of all employees to uphold the mission of the Amy's Food Safety and Quality Policy. This includes following all Food Safety and Sustainability programs and participating in all required

    No direct reports
    Must be able to establish priorities & lead cross functional team for respective categories
    Qualifications and Skills

    • Bachelor's degree or equivalent combination of experience and education and a minimum of 2 years of marketing, new products, and project management experience
    • CPG or natural food experience preferred
    • Strong MS Word, Excel skills required.


      • Ability to read, analyze, and interpret complex
      • Ability to plan and lead large cross-functional meetings, drive to consensus/conclusion, assign tasks, summarize succinctly, and communicate results in written and verbal
      • Ability to respond effectively to the most sensitive inquiries or
      • Ability to communicate effectively and persuasively at all levels of the
      • Position requires management by influence, without the benefit of functional hierarchy.


        • Ability to solve practical problems and deal with a variety of concrete variables in situations where ambiguity
        • Ability to recognize key project issues and resolve and/or escalate them, as
        • Strong drive for results including strong leadership, decision-making and analytical skills, effective communication skills, ability to think strategically, self-motivation, and a passion for the consumer
        • Ability to translate critical thinking into strong business results
        • Quantitative strength in analyzing data and synthesizing learning into insights and action

          The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
          While performing the duties of this job, the employee is regularly required to:

          • Talk or hear
          • Stand, sit, use hands and fingers, handle, or feel and reach with hands and arms
          • Walk, lift and/or move up to 25
          • Able to drive


            • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
            • The noise level in the work environment is usually moderate.
            • Position can be remote or based in Petaluma, California office.

              May be required to travel up to 10%.
              California Compensation Range: $85,600 - $128,400

Keywords: Amy's Kitchen, Petaluma , Associate Product Marketing Manager, Advertising , Petaluma, California

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