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Director of Marketing

Company: CourseCo Golf Management
Location: Petaluma
Posted on: March 20, 2020

Job Description:

About the Company--CourseCo is a leading golf management company headquartered in Petaluma, CA.--With 38 golf courses under management in 6 western states CourseCo has been named a Top 100 company in the golf industry for the past two years.--With 31 years in the golf management arena the company continues to grow and expand creating significant opportunity for its employees to grow their careers and be a part of a rising company.--Position Profile--This position reports directly to the COO of the company with dotted line responsibility to the President/CEO.--This person is responsible for providing oversite of all marketing activities for both the golf courses under management as well as the company.--These duties include management of CourseCo's technology-based marketing team.--Daily activities will include direct interaction with the Senior Operating Team and property-based managers.--In addition to all digital marketing activities this position will also develop and assist in execution of Social Media programs, Google Ad Word campaigns and print marketing.--This position will participate in CourseCo's Executive Committee which will include company wide strategy and planning.----This position is a newly created Director Level position with the potential to develop into a Vice President level over time.--The ideal candidate sees the opportunity of joining a growing team, contributing and growing their own career simultaneously.----Specific Job DutiesSupport the development of and approve all Sales & Marketing PlansManage Third Party Advertising AccountsSocial Media Strategy Development and ExecutionOversee Email Marketing CampaignsOversee website development and updates for all golf courses and CourseCoMarketing Data AnalysisWebsite TrafficPay Per Click AdvertisingLead Generation ExpenseROI for Third Party MarketingSocial Media EngagementEmail Campaign effectivenessProduce Written Marketing Pieces on Golf Course Activities & ProgramsWrite and distribute press releases for golf courses and CourseCoQualificationsRequired5+ years experience in marketing role for multilocation companyStrong Writing SkillsExperience managing a minimum of 2 direct reportsPreferredBasic website development experienceSocial Media campaign design and management ExperienceGoogle AdWords managementEmail Campaign development experienceExperience writing press releasesCompensation & BenefitsSalary is commensurate with experience with a 10% bonus potentialShared Health Plan, vacation, cell phone expense and approved education

Keywords: CourseCo Golf Management, Petaluma , Director of Marketing, Executive , Petaluma, California

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