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Marketing and Communications Manager

Company: Fyto
Location: Petaluma
Posted on: May 8, 2022

Job Description:

Job DescriptionAbout FYTOFYTO is a VC-backed startup building a world-class team dedicated to improving the world through climate-smart, agricultural innovations. We partner with food producers to enact technological solutions that decarbonize agricultural operations while increasing farmer profitability. Our core technology is an automated platform for growing nutrient-dense aquatic plants using much less energy, water, land, labor, and fertilizer than conventional choices. Were currently commercializing our carbon-crushing supercrops into superior animal feed, food, and biofertilizer products. Our company launched out of MIT in 2019 and we are scaling up production to meet the massive and growing demand for sustainable plant-based ingredients.About the RoleWere seeking a gifted marketing and communications professional to help craft our important story and share it with key audiences in the right ways. The ideal candidate will enjoy turning powerful basic elements into cohesive, compelling narratives across a range of media channels. While our team mostly collaborates in person, were open to this role being remote, hybrid, or based in our Petaluma office.RequirementsWhat youll do

  • Lead and execute the communications strategy for an exciting startup developing a new form of sustainable agriculture
  • Establish a cohesive voice and brand language for the company and help our team communicate consistently and effectively
  • Select and manage agencies for specific projects including PR campaigns, website refreshes, video projects, etc.
  • Expand Fytos online presence through social media and digital content generation
  • Work with the leadership team to identify, access, and prepare for high-priority public engagements (conferences, industry events, etc.)
  • Conduct market research to maximize our impact and the benefits we can bring our customers
  • Conduct iterative data-driven marketing experiments to establish the most effective approaches for engaging with various audiences (customers, funders, general public, etc.)Your required qualifications
    • Bachelor's degree in communications, journalism, marketing, business, or similar
    • 5+ years of relevant professional experience in business communications
    • Exceptional interpersonal and written communications skills with proven ability to deliver powerful narratives to diverse audiences
    • Quick learner who is flexible, motivated, and able to thrive in a startup environmentOther preferred qualifications
      • Aptitude with digital design tools such as Illustrator, Photoshop, Canva, etc.
      • Demonstrated ability to elevate marketplace awareness of early-stage companies
      • Experience engaging with climate-focused audiences
      • Experience working in a start-up environment FYTO is committed to equal opportunity and complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. FYTO does not discriminate on the basis of race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age, disability, genetic information, or veteran status in its recruitment processes and employment practices.

Keywords: Fyto, Petaluma , Marketing and Communications Manager, Executive , Petaluma, California

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