Marketing Content Manager

Company: Intelisys
Location: Petaluma
Posted on: May 9, 2022

Job Description:

Summary: The Marketing Content Manager is responsible for leading the coordination, production, distribution, and analytics of marketing content. The mission of the Intelisys Marketing Communications function is to develop content that engages with targeted audiences, in the channels where the intended audience lives and understand how to interpret how that content is performing for the benefit of continuous improvement. This position is responsible for bringing marketing content to life, coordinating with Marketing Operations to distribute content through strategic communication channels and interpreting content analytics to understand how that content is performing and adjust accordingly. The Marketing Content Manager will work with various team members to develop marketing and communications content designed to engage stakeholder communities.Essential Job Duties: Communications Create and refine content assets intended to support the success of marketing campaigns as needed. Manage the marketing content production calendar. Fulfill content creation assignments. Continuously audit organizational assets (i.e. educational presentations, etc.) and identify to opportunities to utilize these assets for original content. Serve as the editorial leader for email newsletters and digital marketing campaigns as needed. Brand Consult with various stakeholders across the enterprise and lead discovery meetings that will support the development of content assets. Lead the development of content that supports the business, including promotions, advertisements, sponsorships, direct mail, website, digital/print newsletters, and various other marketing projects. Ensure content is strategic, mistake-free, in the approved CVI, on deadline. Curate information to inform content. Demonstrate ability to extract pertinent information from detailed conversations. Interview internal experts and incorporate views in content assets. Provide recommendations for content assets based on industry and technology trends. Research industry-related topics. Monitor industry trends and make recommendations on content pieces. Assist with keeping collateral and website up to date. Engagement Capture KPI metrics; provide counsel and guidance based on the interpretation of the metrics. Analyze, understand, and provide recommendations for optimizing the engagement level of content assets; inclusive of campaign refinements within the marketing automation platform Manage the development of multiple content projects simultaneously. Monitor, capture, and report KPIs on a regular cadence. Other duties as assigned Reporting Relationships: Direct supervision from Director of Marketing Comms / Brand Communications & Engagement Frequent interaction with additional Managers, Directors, and VP's Occasional interaction with Intelisys and ScanSource executives Requirements: Proficient computer skills including project management software, Adobe Creative Suite, social media management tools, and marketing automation platforms College education with a degree in Public Relations, Social Media, Advertising, Communications, Journalism, Marketing 5-7+ years ad agency or marketing communications company or department experience Preferred: Telecom channel experience Experience with marketing technology (marketing automation, Salesforce, attribution modeling, etc.) a plus Physical Requirements: Ability to sit or stand at a computer terminal for long periods of time. Ability to work in a hybrid environment, combining remote and in-office attendance designated for this position. Ability to travel up to 10% of the time Ability to lift up to 25 pounds. ScanSource, Inc. is an Equal Opportunity Employer EOE/M/F CCPA Applicant Notice

Keywords: Intelisys, Petaluma , Marketing Content Manager, Executive , Petaluma, California