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Senior Director, Performance Marketing

Company: The Shift Network
Location: Petaluma
Posted on: May 12, 2022

Job Description:

Remote Opportunity Available in CA, CO, CT, NY, and OR About Us: The Shift Network is a global educational media company with a diverse and inclusive culture offering exceptional, transformative training and certification programs featuring the world's brightest and wisest luminaries. We uplift people across the world with inspirational mobile content and international online events that inform and empower. We've helped millions of people worldwide to grow, transform their own lives and positively impact the world around them. And we're poised to expand our reach like never before! About This Position: As Senior Director, Performance Marketing you will lead the development and implementation of strategies to drive lead generation and sales. You will manage both internal teams and agency partners in the areas of acquisition marketing, conversion rate optimization (CRO), performance testing and analytics. We are looking for a natural leader with a strong track record of driving results for high-growth brands, working effectively across teams with a collaboration mentality, and a demonstrated ability to earn buy-in from stakeholders.

  • Lead the online and offline performance marketing teams
  • Mentor team members, help in the execution of their duties and ensure their professional skills are constantly improving
  • Build strategies and oversee optimization and measurement of consumer acquisition and brand awareness to deliver incremental sales
  • Translate performance marketing information into strategic brand growth concepts to architect new initiatives with detailed go-to-market plans
  • Leverage analytics to define KPIs and guide strategic approach against the business's overall goals and objectives
  • Manage budgets, vendor fees, and resources tied to the Performance Marketing team to deliver optimal ROI

    Qualifications and Characteristics Desired:
    • 10+ years of progressive experience in digital-first acquisition and performance marketing with direct oversight of SEM, display, social, and OTT; o ffline experience is a preferred
    • 4+ years experience managing high-performing DTC marketing teams, preferably in a fast-paced, startup environment
    • Knowledge of project management systems and analytical tracking tools
    • Deep understanding of digital advertising ecosystem, buying strategies, optimization, testing, market trends and emerging opportunities
    • Strongly preferred: working knowledge and familiarity with transformational learning industry and/or personal development, health & wellness field
    • Must be aligned with the vision/mission of the company
    • Familiarity with the programs, key leaders, and events that The Shift Network offers
    • 1-2 years remote office experience (preferred) Benefits for Full-time Employees:
      • Paid Time Off (Company holidays, PTO, and Vacation)
      • Employee Assistance Program (EAP) available for self and family members
      • Professional and personal coaching If you are a job seeker with a disability and require reasonable accommodation to apply for this position, -you can request a reasonable accommodation by sending an email to The Shift Network recognizes Diversity as the presence of differences which includes race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, or political perspective and also includes differences in principles, values, thoughts, and beliefs. Diversity of thought and experience are vital to building a personal Shift experience, representative of the world in which we live. Please do not let doubt get in the way of you applying for this position. If you can demonstrate the abilities listed above and below, we want to hear from you!

Keywords: The Shift Network, Petaluma , Senior Director, Performance Marketing, Executive , Petaluma, California

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