Vibrant Life Director

Company: The Point at Rockridge
Location: Oakland
Posted on: February 17, 2026

Job Description:

Job Description Job Description Integral Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages care and lifestyle-focused senior living communities. Our company, which was built on our “Culture Keepers,” employees thousands of vital Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent experiences for our residents. The Vibrant Life® Director (Activity Director) is responsible for the on-site organizing, planning, facilitating and directing the overall operations of the Vibrant Life® Department in accordance with current standards, guidelines and regulations, company policies and procedures, and as may be directed by the Executive Director to assure that an on-going program of Vibrant Life® activities is designed to meet, in accordance with the assessment, the interests and the physical, mental, and psychological well-being of each resident. The Vibrant Life® Director (Activity Director) is also responsible for developing wellness programs for families to meet their identified needs and conducting staff in-services. Hire, evaluate, coordinate, monitor performance, and supervise department staff in accordance with company policy. Make recommendations to the Executive Director with respect to staff evaluations, merit pay increases, reprimands, disciplinary actions and terminations. Responsibilities: Primary responsibility is to provide a creative social atmosphere throughout the community and promote resident and family participation through regularly scheduled events, activities, special programs and guest speakers, movie showings, exercise sessions that fit within the guidelines of the Vibrant Life® program. Coordinate and attend all special functions and Vibrant Life® activity programs for major Holidays. Ensure Vibrant Life® activities and events acknowledge and meet the cultural, religious and ethnic diversity and interests of the residents and their families. Personally meet with each new resident within thirty (30) days of move-in to ensure completion of the “Story of a Lifetime.” Understand and ensure compliance with all Federal (Title 22) and state regulations concerning the department. Actively encourage resident participation in all Vibrant Life® activities. Actively engage in residents’ Vibrant Life® activities through personally leading Vibrant Life® activities no less than ten (10) hours per week. Hire, evaluate, coordinate, motivate, monitor performance and supervise department staff in accordance with company policy and department budget. Make recommendations to the Executive Director with respect to staff evaluations, merit pay increases, reprimands, disciplinary actions and terminations. Monitor compliance with Department’s budget through the effective and timely completion of Monthly Spend Downs. Ensure compliance with all of company’s policy and procedures for proper use of Petty Cash in conjunction with performance of job duties. Ensure all necessary vendor/entertainer check requests are completed accurately and timely and in accordance with all company policies and procedures. This includes the timely and accurate completion of W-9 submissions from the vendor/entertainer. As directed, plan, schedule, prepare and conduct staff in-services. Coordinate transportation needs of the residents and maintain transportation schedule for all Vibrant Life® events, Vibrant Life® activities and appointments. Possess the ability, licensure and willingness to drive community van. Ensure knowledge remains current regarding senior activities through completion of continuing education courses and networking opportunities with other community professionals. Support the Executive Director in referral source development efforts, work cooperatively with the Director of Sales and Marketing and assist with marketing events held at the community to build the census of the community. Develop, implement and manage a “New Resident Welcome” program at the community. Develop, implement and manage a “Resident Birthday” program at the community. Develop, recruit, manage and schedule Community Volunteers. Complete and maintain all required logs and paperwork associated with the Community’s Volunteer Program. Ensure that a Resident Council Meeting is held each month. Accurately and timely Performance of all clerical work connected with the position (e.g., Monthly Activity Calendar). Assist with set-up of special events. Aid in community marketing effort through demonstrated proficiency and willingness to conduct community tours, participation in all required marketing events and through positive/friendly interaction with all potential residents, family members and referral sources. Arrange for coverage of job duties within the department during employee absences either through delegation or personal completion of duties. Per State of California regulations, as a “mandated reporter” you must report all known or suspected incidents of resident abuse of dependent adults or elders. Participate in daily “Stand-Up” meetings to communicate key issues within the department. Obtain and maintain all state required certifications/licensures. Encourage teamwork through cooperative interactions with co-workers and other departments. Support a positive and professional image through actions and dress. Maintain a safe and secure environment for all staff, residents and guests, following established safety standards. Perform other duties consistent with position as assigned by the Executive Director. Qualifications: Must be at least 21 years of age due to driving requirement and carrier’s restrictions. CALIFORNIA – For communities licensed for sixteen (16) to forty-nine (49) persons: Must have at least six (6) months experience in providing planned activities or be enrolled in an appropriate education or training program. For communities licensed for fifty (50) or more persons: Must have one (1) year of experience in conducting group activities and be knowledgeable in evaluating residents’ needs, supervising other employees and in training volunteers. These requirements may be waived if an exception to this requirement is made by the licensing agency upon the community’s written presentation of a satisfactory alternative plan. College Degree preferred. Benefits In addition to a rewarding career and competitive salary, Integral offers a comprehensive benefit package. Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies. EEO

Keywords: The Point at Rockridge, Petaluma , Vibrant Life Director, Healthcare , Oakland, California