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Category Development Associate Manager

Company: Heineken France
Location: Petaluma
Posted on: June 12, 2021

Job Description:

There's Always a Seat at Our Bar

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future - whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble.

About the Role

The Category Development Associate Manager is a multifaceted role that will provide training and analytical support across the Lagunitas organization. In this role, you will develop and execute analytical capabilities training to the Lagunitas Sales team as well as provide syndicated data support to the Executive Management, Finance, Marketing, and Category Development teams.

Reporting to the Lagunitas CatDev Manager - and sitting within as well as partnering with the HEINEKEN USA organization - you will use your creativity and data knowledge to build the category- and customer-centric insights training for the Lagunitas Sales team. In this role, you will be responsible for creating and driving the training curriculum while partnering with the HEINEKEN USA Capabilities Senior Manager to ensure consistency across both Lagunitas and HUSA. You will also leverage your syndicated data knowledge to provide ongoing reporting, category insights, and ad hoc data support across multiple teams at Lagunitas.

What You'll Do

  • Lead the creation and execution of Sales-focused capabilities training across syndicated and panel datasets including AC Nielsen and Numerator
  • Partner directly with the HUSA Capabilities Senior Manager to share best practices and drive consistency of Category and Sales capabilities assets
  • Act as an internal resource for syndicated data and insights including support for new product launches and competitive research
  • Support the Lagunitas Finance and Executive Management teams with sales data and insights needed during the Annual Planning process
  • Develop and update commercial strategy reports for senior leadership to track sales and marketing key initiatives
  • Support the Lagunitas Category Development Manager with insights to help identify and drive Craft and Lagunitas volume and distribution growth opportunities at top retail customers

What We Are Looking For

  • Bachelor's Degree or Relevant Experience
  • 2-3 years Category / Shopper experience OR experience with insights tools such as AC Nielsen, IRI, or Numerator
  • Exposure to Panel and Shopper Loyalty Card data preferred
  • CPG / Adult Beverage Industry experience preferred
  • Minimum 21 Years of Age (at time of hire)

Preferred Qualifications (All of the above, plus):

A strong, confident, engaging self-starter with category (or shopper) knowledge and a desire to break down barriers and collaborate at the highest level. Strong business acumen and ability to effectively communicate across different internal stakeholders. Knows how to ask for forgiveness before permission and possesses the emotional intelligence to get the job done. Willing to take risks while still building strong collaborative relationships.

Come as You Are

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.

Nearest Major Market: Santa Rosa

Nearest Secondary Market: Petaluma

Job Segment: Assistant Manager, Manager, Management

Keywords: Heineken France, Petaluma , Category Development Associate Manager, Other , Petaluma, California

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