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Brand Specialist

Company: Canpango LLC
Location: Petaluma
Posted on: May 12, 2022

Job Description:

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The Brand Specialist is responsible for continuously maintaining the company's brand aesthetics, internally and externally. This includes reviewing, updating, and maintaining the company's visual representation in all aspects of design, including typography, composition, and color. They will create visual communications to convey messages in an effective and aesthetically pleasing manner.The Brand Specialist will support the Marketing Team by developing creative content that engages with targeted audiences, in the channels where the intended audience live. These content assets will be deployed to help promote campaigns and events.These efforts will focus heavily on social media but will also include print and tradeshow/conference signage. Our ideal candidate thrives in a fast-paced environment and has a good handle on the latest design trends and responsive web and mobile best practices.

  • Create and refine content assets intended to support the success of marketing campaigns as needed.
  • Manage a content production calendar, internal relationships, and timelines to build trust.
  • Fulfill content creation assignments.
  • Proactively provide suggestions and recommendations for content creation based on the needs of the business and the objectives of campaigns.
  • Develop visuals based on creative briefs.
  • Other duties as assignedReporting Relationships: -
    • Direct supervision from Graphic Designer / Brand Manager
    • Oversight from Director of Marketing Comms / Brand Communications & Engagement
    • Frequent interaction with additional Managers, Directors, and VP's
    • Occasional interaction with Intelisys and ScanSource executivesRequirements: -
      • 1+ years' experience in related Marketing role
      • Advanced knowledge of Adobe Creative Suite, Adobe Photoshop, InDesign, and Illustrator
      • Experience creating animation for handheld electronic devices, video, and for smartphones, and mobile platforms
      • Ability to ensure final graphics and layouts are visually appealing and on-brand
      • A keen eye for aesthetics and details
      • Knowledge of social media requirements and trendsPreferred: -
        • College education with a degree in Advertising, Communications, Journalism, Marketing or BusinessPhysical Requirements: -
          • Ability to sit or stand at a computer terminal for long periods of time.
          • Ability to work in a hybrid environment, combining remote and in-office attendance designated for this position.
          • Ability to travel up to 10% of the time
          • Ability to lift up to 25 pounds.ScanSource, Inc. is an Equal Opportunity Employer

Keywords: Canpango LLC, Petaluma , Brand Specialist, Other , Petaluma, California

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