Digital Marketing Specialist - Parentfile - Remote
Company: Your SmartSource
Location: Petaluma
Posted on: January 26, 2023
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Job Description:
Job Summary: Parentfile is seeking an entrepreneurial digital
marketer to join our founding team. We are a mission-driven startup
that has built an online account to save everything important as a
parent, all in one place, during every life stage. We are seeking
an individual with display marketing (Facebook ads, Google, etc.)
and email marketing expertise that is excited to take a broader
role in all areas of helping to turn Parentfile into an eventual
household name. You must have experience with personally launching
and managing conversion ads with significant budgets ($50K/month+),
growing social media followers, writing and delivering email
campaigns and be excited to learn other areas of entrepreneurship
to help handle any and all challenges as we grow the business. Your
self-starter attitude, grit and work ethic are the best additional
skills you can bring to the table. Company Profile: Parentfile is
an online account to save what truly matters as a parent. Whether
you have young children and want to save the things they'll want
(and need) someday, are interested in using it to save your legacy
for your family (instead of or in addition to a will), or even as a
way to proactively help your own parents as they get older, there
are so many ways to use a Parentfile during every life stage. We
have just launched our platform and while our company is still
small, we have grand ambitions to get to 100M users in the next 10
years. Parentfile is funded and owned by Aspatore. For more
information on Parentfile, visit www.Parentfile.com For more
information on Aspatore, visit www.Aspatore.com Duties /
Responsibilities: Personally create and manage landing pages,
Facebook and Google ad campaigns with specific CPA and CPL goals;
Test additional ad platforms such as Pinterest, mom blogs and
others where moms are spending time online; Perform daily reporting
of key metrics to spot trends and opportunities to scale the ad
budget and ensure ROA goals are achieved; Post daily to social
media to drive engagement, increase followers and ultimately
subscription conversions; Personally create copy for and send email
campaigns to prospective customers in an effort to convert them to
paying subscribers; Achieve targeted conversion rates for abandoned
cart emails and base email campaigns; Experience with managing
deliverability, automations and utilizing new email marketing
techniques; Engage in weekly product research with friends and
colleagues to obtain feedback and incorporate into our product
positioning for each demographic (young children, adult children,
aging parents); Be comfortable in creating own documents and
materials when needed for landing pages, images and more; Ability
to work effectively individually, as well as a part of a very small
team in sharing the workload. Qualifications: Must understand the
mindset of a parent so you can "live the brand;" 5+ years of
display ad expertise, social media marketing and email marketing
experience; Possess the passion and work ethic to be an
entrepreneur, excited to get in on the ground floor of an exciting
company; Experience with revenue-based goals and achieving those
objectives; Excellent written and verbal communication skills;
highly-skilled in writing articulate and convincing ad copy, posts
and emails; Must be energetic and positive and resilient; hitting
dead-ends doesn't disappoint you, as you simply try another way;
Effective problem-solving, multi-tasking, time management,
organizational skills and be an efficient self- starter in working
remotely. Compensation: $70K - $90K annual base salary DOE, for
this full-time exempt position; future equity possible. Benefits:
$125.00 / month work-from-home subsidy; Paid vacation, sick and
public holidays; Medical, Dental, Vision, Life, Accident &
Disability coverage; Health Savings and Flexible Savings Accounts;;
401k Plan with annual company match Up to $300 pet adoption
reimbursement. Working Hours: 9:00AM - 5:00PM Monday - Friday
Location: Remote position
Keywords: Your SmartSource, Petaluma , Digital Marketing Specialist - Parentfile - Remote, Other , Petaluma, California
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