PetalumaRecruiter Since 2001
the smart solution for Petaluma jobs

Distributor Communications Specialist

Company: Lagunitas Brewing Co
Location: Petaluma
Posted on: September 20, 2023

Job Description:

There's Always a Seat at Our Bar

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future - whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble.

What You'll Get

  • Benefits - Awesome coverage for: Medical, Dental & Vision
  • Time off - Approx 33 days off in your first year (combo of vacay, holidays and personal days)
  • Retirement - up to 5% contribution on 401K plan
  • BEER - and non-alcoholic Lagunitas beverages
  • Schwag - 50% off food and merch
  • Gym Membership - $50 monthly reimbursement for that beer belly (or at least to prevent it)
  • Pet Insurance - keep your fur babies covered with pet insurance options
  • Skills to Pay the Bills - professional development, 24/7 operation
  • Opportunities - Expand your horizons in CA, Chicago . . . the world!
  • It's Friday, Ya'll - Get Paid every other Friday, starting at: $64,480-72,306

    The Gist

    Identify, promote, and cultivate relationships with the Lagunitas Customers by communicating status on company KPIs and initiatives. This position will work directly with Sales, Marketing, and Production teams to ensure distributor partners are up to date on communications. The Distributor Communications Specialist will be responsible for aiding our sales team in managing sales performance by providing consistent and clear performance updates.

    What You'll Do

    Distribute KPI communications internally and externally weekly and monthly. KPIs to include:

    performance vs. agreed upon goals
    gaps versus mandates in both on and off premise accounts
    new ad activity and execution
    gaps in inventory
    incentive tracking updates
    merchandise tracking
    pricing updates
    depletion allowance updates

    Maintain and create consistent messaging practices with internal stakeholders and external distributor partners.
    Manage internal distributor communications to increase efficiencies.
    Document all contacts, actions, and responses in customer database.
    Create and manage customer contacts database.
    Distribute monthly reports summarizing the prior months' activity to management.
    Update leadership on status of KPIs.
    Understand and document how KPIs are developed and tracked.
    Distribute communications to engage and encourage internal team members and customers to hit targets.
    Develop and maintain close working relationships with key sales stake holders.

    What We're Lookin' For

    Ability to successfully manage multiple initiatives and prioritize projects.
    Advanced knowledge of Microsoft Excel.
    Ability to work independently, without a lot of oversight.
    Solid understanding of the Lagunitas voice and values.
    Passion for Lagunitas, the craft beer industry, and public relations.
    Excellent verbal and written communication skills and public speaking experience.
    Team player with the confidence to take the lead and guide other employees as necessary.
    Demonstrated capacity to cultivate strong relationships within the organization


    Comfortable working with large data sets.
    Bachelor's degree in Communications, Sales, Marketing or equivalent preferred.


    This Person will report directly to the Head of Business Development

    Will work closely with D&T, Marketing, Finance

    Physical Stuff

    Able to use a computer, keyboard, and cell phone.
    Work environment is primarily indoors, majority of the time is spent sitting at a desk.
    Hybrid work schedule (Tues, Thurs + 1 day of choice) in the office.

    Come as You Are

    At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.

Keywords: Lagunitas Brewing Co, Petaluma , Distributor Communications Specialist, Other , Petaluma, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Petaluma RSS job feeds