Senior Director, Global Digital Strategy and Capabilities

Company: BioMarin Pharmaceutical Inc.
Location: San Rafael
Posted on: July 12, 2025

Job Description:

This is a pivotal opportunity to join BioMarin's Global Commercial Digital Strategy and Operations team as the Senior Director, Global Commercial Digital Strategy & Capabilities. Reporting directly to the newly appointed Head of Global Commercial Digital, who is assembling a bold, forward-thinking team to deliver transformative capabilities, business impact and exceed ambitious business goals, this individual will be at the forefront of BioMarin’s global Commercial digital evolution across all therapeutic areas. They will shape and execute the Commercial digital strategy, champion omnichannel excellence, and scale enterprise-wide capabilities that improve customer and patient experiences, drive measurable engagement, and accelerate commercial impact. This strategic role will embed digital into the core of brand and business planning, develop future-fit capabilities, and foster cross-functional collaboration to deliver seamless, insight-driven engagement across channels and markets. Reporting to the Global Head of Commercial Digital, this role will partner closely with integrated Brand teams, IT, digital operations, and data analytics to transform insights into strategies, influencing and collaborating across functions to deliver integrated omnichannel experiences that drive business impact KEY RESPONSIBILITIES • Global Digital Strategy:• Define and lead the long-term digital roadmap and therapeutic area-aligned strategies across global markets, grounded in business objectives, brand priorities, and evolving customer journeys.• Establish customer and patient-centric Omnichannel planning, execution and measurement frameworks• Establish roadmap for fully integrated data, digital and technology capabilities to enhance business agility, customer experience and drive performance measurement insights• Translate customer insights and content strategies into omnichannel engagement plans across paid, owned, and earned channels—websites, SEO/SEM, CRM, email, social, and digital field tools.• Serve as the global digital subject matter expert and key point of contact across internal and external stakeholders.• Establish global digital governance frameworks ensuring value from digital omnichannel investments across internal and 3rd party driven activities• Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution.• Monitor trends and emerging technologies (e.g., AI/ML, marketing automation) to inform innovation and future capabilities.• Embed standards and industry best practices on digital asset and journey management• Global Capabilities & Digital Excellence:• Design, build, and scale core digital capabilities across global markets, including CRM, CMS, CDP, marketing automation, Customer 360, and digital governance frameworks.• Lead the implementation of best-in-class CRM and capabilities to enhance field effectiveness through advanced targeting, dynamic segmentation, and the integration of field intelligence into feedback loops.• Develop and institutionalize omnichannel planning frameworks that connect modular content, orchestrated campaign execution, and real-time performance measurement to drive business impact.• Establish marketing effectiveness capabilities and insights through Marketing Mix Modeling (MMX) and ROI digital measurement capabilities to optimize promotional investments and inform strategic decision-making.• Enable digitally-driven segmentation and targeting strategies for field and brand teams, enhancing precision and resource allocation.• Drive enterprise-wide digital transformation initiatives by deploying scalable platforms and tools, ensuring seamless global adoption and alignment with business needs.• Advance digital maturity across the organization by championing capability building, governance standardization, and best practices in omnichannel execution.• Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale.• Champion and embed AI-driven digital capabilities for competitive advantage • Global Digital Governance:• Establish and maintain global standards for digital strategy execution across CRM, websites, SEO/SEM, email, vendor management, and digital performance tracking• Oversee vendor and platform evaluations to ensure alignment with strategic goals, scalability, and ROI.• Lead cross-functional governance to ensure compliant, consistent, and high-quality delivery across digital initiatives. • Digital Measurement:• Define Key Performance Indicators (KPIs) to measure the impact of digital and omnichannel initiatives across both field and marketing channels.• Establish robust, scalable measurement frameworks and dashboards that enable real-time tracking, cross-channel attribution, and actionable insights.• Track omnichannel and marketing effectiveness, field execution performance, and digital engagement outcomes.• Implement intelligent alert systems to proactively deliver timely insights and opportunity signals to field teams, driving informed customer engagement.• Provide executive-level performance reporting and storytelling to inform decision-making and highlight business impact.• Develop and manage digital budgets, ensuring resource efficiency and maximum return on investment. • Team Management:• Manage, develop, and mentor a global team of 5–6 digital leads to deliver high-impact work aligned with strategic objectives.• Foster a culture of collaboration, innovation, and continuous learning within the team.• Provide coaching and development plans to support individual growth, performance improvement, and career progression.• Conduct regular performance evaluations and feedback sessions to ensure role clarity, accountability, and engagement.• Ensure resource allocation and workload balance across projects and team priorities.• Drive cross-functional collaboration by empowering team members to lead initiatives and represent Digital in strategic forums. Qualifications:• Minimum 12 years of pharmaceutical, biotech or medical device industry experience, including leadership roles in digital / omnichannel strategy and engagement, campaign planning, digital analytics and/or field enablement.• Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas, with measurable impact on commercial performance.• Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies.• Deep expertise in CRM platforms (e.g., Salesforce, Veeva), with demonstrated success in deploying and optimizing systems to support field force effectiveness, segmentation, targeting, and feedback loops.• Strategic experience with integrated marketing automation platforms and omnichannel orchestration tools to drive customer engagement and campaign performance.• Strong background in digital measurement, including Marketing Mix Modeling (MMX), ROI measurement, field force effectiveness, and marketing effectiveness / digital performance measurement.• Demonstrated ability to distill complex digital and data-driven concepts into clear, actionable insights for executive leadership.• Track record of leading, coaching, and developing high-performing teams, with a focus on value delivery, business impact, and continuous learning.• Skilled in upskilling internal teams and business stakeholders on digital capabilities, CRM, omnichannel frameworks, and digital measurement best practices.• Strong change management skills, with experience leading organizational transformation, driving adoption, and navigating matrixed environments.• Highly organized and results-oriented, with the ability to manage competing priorities, influence cross-functional stakeholders, and drive strategic alignment.• Self-starter with a collaborative mindset, high level of accountability, and a solution-oriented approach to challenges.• Familiarity with rare disease therapeutic areas or specialty pharma digital and marketing practices. Minimum Requirements• Demonstrated experience in leading customer engagement orchestration and digital transformation initiatives from ideation to delivery.• Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer and patient centricity, and operational excellence.• Familiarity with modern digital technologies and platforms (e.g., CRM/CLM, CMS, Marketing automation, digital performance measurement tools, cloud solutions).• Deep understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid media), user experience (UX), and digital performance measurement.• Strong experience with digital transformation and change management in mid-size, matrixed organizations.• Strategic thinker with a results-driven mindset and a passion for digital innovation.• Familiarity with industry best practices and benchmarks for customer orchestration and experience design.• Ability to travel 10% of time (domestic and international) Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned. Equal Opportunity Employer/Veterans/Disabled An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Keywords: BioMarin Pharmaceutical Inc., Petaluma , Senior Director, Global Digital Strategy and Capabilities, PR / Public Relations , San Rafael, California