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Digital Analyst (20 hours / week)

Company: Amy's Kitchen
Location: Petaluma
Posted on: June 20, 2020

Job Description:

Amy's is hiring a Digital Analyst who is passionate about crunching data and providing high-level insights. You will be responsible for tracking data on our social listening tools and native platforms, discovering insights that will help to inform business and marketing decisions, and assessing the overall social landscape as it relates to content trends, brand sentiment, conversation drivers, areas of opportunity, and audience segments. The ideal candidate will have a strong digital analytics background, a willingness to help others, a positive attitude, and proven experience Boolean search queries and synthesizing big chunks of raw data into consolidated, valuable insights. This is a remote position of about 20 hours per week. WHAT YOU WILL DO------------------Capture, analyze and translate data acquired from digital tools and native platform analytics. Translate data into easy-to-digest presentations with engaging visuals, actionable business insights, and recommendations. ------------------Work with our Digital Marketing Manager to develop best practices and cadence for various reports in order to maximize usage of our digital tools. Establish consistent analytics methods and standardization of reports.------------------Social Listening: Set up social listening tools, including keywords, Boolean query parameters, and dashboards. Pull and decipher data, including (but not limited to) volume, sentiment, and conversation drivers. Take initiative on the refinement of query parameter setup to ensure accurate and insightful mention analysis is available to report on by the end of the reporting period.------------------Digital Performance: Deliver monthly digital performance reports, annual recaps, product category specific reports, and high-level overviews that share out Amy's social media and email results in a way that concisely explains insights on what happened, why it happened, and recommendations on what to do next.------------------Competitive Analysis: Monitor competitor digital touchpoints (social, site, SEO, retailer search, etc.), compile and analyze data, identify key findings and provide recommendations on how to improve.------------------Work with internal stakeholders from MarCom, Innovation, and Consumer Relations to fulfill requests for reports.------------------Set KPIs and develop metrics to optimize campaigns.------------------Enhance and maintain tag management system in Falcon for content performance and consumer responses. Work to put a process in place for data to be captured and easy to pull into label reports.QUALIFICATIONS------------------Bachelor's Degree in Marketing Analytics or a similar degree.------------------Excellent communication and organizational skills.------------------Flexibility with shifting timelines and priorities.------------------Excellent follow-through and time management skills.EDUCATION and EXPERIENCE------------------4+ years of professional experience in digital analytics, specifically related to social media, email marketing, and/or consumer insights.------------------Data Analysis: Highly analytical with proven experience in collecting,--analyzing and synthesizing data and coming up with insights and recommendations.------------------Communication: Ability to dive into the 'why' behind the data and simplify findings into concise, action oriented key insights instead of simply reporting on numbers.------------------Research: Must be naturally curious and inquisitive when it comes to data. Familiarity with website, programmatic, influencer, email and sales data, sales data is a plus.------------------Strong understanding of the social media landscape.------------------Proven experience with social listening platforms (such as Falcon, Pulsar, Audiense and Unmetric), Boolean logic, and native social platforms (Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok).------------------Ability to take direction from various stakeholders.------------------Experience working on multiple reports at once.------------------Google Analytics, Crazy Egg, SEO, Mailchimp, Astute (or similar CRM) are a plus.------------------General business email correspondence skills------------------Project Management skills a plus------------------General Microsoft Office Suite knowledge to include Word, Excel, Outlook and PowerPointEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities

Keywords: Amy's Kitchen, Petaluma , Digital Analyst (20 hours / week), Professions , Petaluma, California

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